Did you know that customer success is one of the most effective strategies to attract and retain customers and ultimately increase your revenue? To achieve this, you need to have a suitable WiFi network that allows you to maximise their user experience and collect useful data on their preferences. We tell you what requirements these networks must meet to achieve all these profits.
Why customer success should be a priority for companies
In today’s highly competitive business environment, it is crucial for companies to focus on customer success. The term customer success refers to a company’s ability to help its customers achieve their goals and thus deliver maximum value from its products or services.
When customers are successful in using a company’s products or services, they are more likely to remain loyal and continue to do business with the company.
In addition, satisfied customers tend to recommend the company to others and are willing to make a higher investment, which can generate additional growth.
All this and more is reflected in the following figures:
- 70% of growing companies consider customer success to be very important, compared to 49% of stagnant or declining companies (Hubspot data).
- 86% of shoppers are willing to pay more for a better customer experience (Walker data).
- Bain & Company says the cost of acquiring a new customer can be up to five times higher than retaining an existing one.
- Hubspot also tells us that increasing customer retention by 5% can increase profits by 25% to 95%.
- And that 93% of customers are more likely to make repeat purchases with companies that offer excellent customer service.
Customer success and its impact on customer loyalty
Customer success is therefore about establishing a long-term relationship with the customer and helping them to achieve their goals. It is the natural next step to acquisition.
To do so, companies must understand their customers’ needs and objectives and offer solutions that help them succeed.
When customers are successful in using a company’s products or services, they feel valued and satisfied.
This creates an emotional bond, which leads to greater loyalty. And loyal customers are more likely to make repeat purchases, bring in new customers and spend more.
The role of an optimal WiFi network in customer success
Today, it is indisputable that a reliable and fast internet connection is essential for customer success.
An optimal WiFi network ensures that customers of an establishment have high-speed and reliable internet access in the establishment, which enhances their user experience.
An optimal WiFi network also allows businesses to collect data on customer behaviour and preferences. These WiFi analytics solutions provide valuable information that can help businesses personalise their offerings and improve the shopping experience in a number of ways.
For example, a retailer can use data from a WiFi network to send personalised offers on the spot or to reorganise its spaces and product ranges based on the study of customer behaviour and preferences.
On the other hand, for offices and headquarters, advanced, fast and robust WiFi networks make it possible for workers to perform their duties more efficiently and securely. This will ultimately have an impact on your customers’ satisfaction.
What are the key components of an optimal WiFi network for customer success?
To achieve optimal customer success over a WiFi network, it is important to consider several key components.
First and foremost, connection speed and reliability are critical. Customers and workers expect a fast and uninterrupted connection, so it is crucial to have a WiFi network that can handle a high density of simultaneous users and provide a seamless experience.
In addition, network security is another important factor. Users should feel secure when connecting to a WiFi network, especially when it comes to making financial transactions or sharing personal information.
Implementing appropriate security measures, such as network encryption and user authentication, is essential to protect the privacy and security of customers.
Another key component is network coverage. It is important that the WiFi signal reaches all areas relevant to customers, both indoors and outdoors.
Common challenges and solutions for customer success over WiFi networks
While an optimal WiFi network can be a powerful tool for achieving customer success, it also presents challenges. One of the most common challenges is network congestion due to a high number of users trying to connect at the same time.
This can lead to a decrease in connection speed and reliability, which negatively affects the user experience.
On the purely economic side, attention must be paid to investment in network infrastructure. In order to maximise ROI, as few access points as possible should be deployed without reducing the quality of service.
Another challenge is to ensure the security of the WiFi network. Cyber-attacks and data theft are a constant concern, so it is important to implement adequate security measures such as network encryption, user authentication and constant monitoring of the network for suspicious activity.
When it comes to WiFi analytics, there are challenges such as counting and tracking devices not connected to the network and the misleading data that can arise from not considering the effect of the randomisation of MAC addresses of modern smartphones.
In conclusion, maximising customer success through an optimal WiFi network is key to building customer loyalty and achieving long-term growth and profitability. And to talk about this type of network is to talk about Galgus.
Thanks to our technology and 10 international patents, we offer advanced WiFi networks that are ready for any scenario, no matter how challenging. So users will enjoy a fast, uninterrupted connection, no matter how much demand there is.
In addition, our proprietary CHT (Cognitive Hotspot Technology) also makes it possible to significantly reduce the number of access points required for this.
In addition, we provide enterprises with a unique Presence & Location Analytics technology, internationally recognised by Gartner, that overcomes the challenges of considering unconnected devices and random MAC addresses.
All these are very important reasons for you to consider Galgus as one of the main options when defining your customer success strategy. Let’s go hand in hand so that your wireless network becomes a fundamental pillar for the loyalty of your customers and the growth of your project. Contact us now and tell us about your goals and concerns.
