LOCATION ANALYTICS
Highly accurate Wi-Fi location and presence analytics
Get real-time data, with a much higher accuracy than any other alternative, on the location of your users, clients, citizens or tourists, as well as their behavior in all kinds of environments.
Use the data to optimize resource management, improve user experience and increase security.
Control people count and capacity, consult heat maps, origin-destination matrices… All under the same Wi-Fi infrastructure without disturbing users.
What are the main challenges
Galgus Location Analytics helps solve?
Our location and presence analytics are extremely useful when it comes to helping companies and public institutions address some of their most important challenges in optimizing their processes and offering the best possible experience to customers and citizens.
Citizen security
It streamlines emergency management and facilitates the monitoring of private and/or restricted areas allowing authorities to get alerted in real time.
Crowding control
Better understanding of the behaviour of large masses of people to increase safety and provide a customized user experience
Resource Optimization
Learning about the habits of users and citizens opens the door to more efficient management of material and human resources in companies and administrations.
Provides the best experience
Location Analytics makes possible to accurately understand people's preferences. Use this information to easily shape a tailored service offer, as well as to revitalize the local economy.
Mass event management
Sport events, celebrations, festivals, and many other events improve their management thanks to Galgus' location and presence analytics.
Increase productivity
Industrial and manufacturing environments can benefit by achieving a space distribution and operational design more in line with the reality of the plant or facility.
What functionalities do we provide you to achieve this?
Advanced real-time analytics
Get real-time and historical data on users, including their network metrics, behavior and location in each of your facilities.
All of this using the same Wi-Fi infrastructure and without having to bother your visitors to install applications or grant permissions.
We can accurately know the movements and traffic of people in indoor and outdoor environments.
This is essential information when it comes to offering them an improved experience based on their behavior and habits, decongesting congested areas and, in addition, providing safer and more protected environments in the event of possible emergencies.
People counter
Crowd control has become essential for all types of environments, from shops to stadiums, concert halls or smart cities, among others.
It allows for better decisions to be made in order to improve the user experience and increase security of the areas.
Thus, it is possible to control the density of people and devices with unique precision, since non-connected devices are counted and distortions from the randomization of MAC addresses are avoided. All of this without user intervention.
Heat maps
Galgus’ Wi-Fi technology allows for the generation of heat maps that visually show the points and areas with the highest concentration of people.
Both in real time and historically and with different time granularity (minutes, hours, days, etc.).
In doing so, it is easier to visually identify the most and least crowded areas within different time intervals.
With this information, managers can take appropriate measures to avoid this saturation or to offer services based on the data analyzed.
Movement Patterns and Behavior Prediction
We have a key resource to really know how people move around a city, neighborhood, building or facility.
With this data collected on presence and movements, AI algorithms can identify patterns and trends.
With them, we can know what will happen in the next hours, days or weeks, so that managers are properly prepared for future situations.
User segmentation
We can classify users based on several factors, such as the time they spend in a specific area, the frequency with which they visit the place and the routines they usually follow.
This classification makes it easier for us to make more appropriate and personalized decisions for each group of users, allowing us to adapt services, products or communications more efficiently.
By better understanding the characteristics and needs of each segment, we can optimize resources and improve the experience, ensuring that they feel valued and cared for according to their particularities.
Geofencing and alerting systems
Galgus Presence & Location Analytics, through API, allows geofencing and monitoring of protected areas with restricted access to the general public, either permanently or a periodically.
When an unauthorized or suspicious presence occurs in these areas, it is possible to immediately notify the authorities or responsible persons so that they can act as soon as possible.
How does our technology work?
We take advantage of the signals emitted by smartphones, tablets and laptops, even when they are not connected to the network, to pinpoint their position and track their movements.
From this monitoring, we can perform counting, track movements, spot suspicious presences, etc.
We can display this data graphically as heat maps, origin-destination matrices, statistical graphs… all in a personalized dashboard for better management.
Our technology offers the highest precision on the market, as it counts and detects devices not connected to the Wi-Fi network, as well as avoiding distortions caused by the randomization of MAC addresses. A feature that can cause many more devices to be counted than actually exist.
All without having to bother the user. The user does not have to install any application, nor grant permissions. Nor does he need to activate Bluetooth or GPS. In most cases, they do not even need the smartphone to have the Wi-Fi button active.
All with the level of privacy and anonymity required by the specific data protection regulation.
It allows integration with third-party applications through our REST API and Weebhook.
Furthermore, the same network that is providing quality Internet access service can be used for analytics, without any degradation of service (since data collection is passive).
All the features to bring your spaces to life
enjoy the most accurate location analytics regardless of your environment
Location
Even if devices falsify their identifier (MAC address), as the most modern iPhone/Android do, they still connect to the network.
Privacy First
Priority placed on user privacy, collecting and processing contextual data from the network, in alignment with GDRP best practices.
Cloud Manager
Remote access through a REST API that allows integration with third-party applications.
Cloud-based dashboard and management control center.
Notifications And Alarms
Alarms and notifications are configured when a certain number of people are connected per m2.
Traceability
List of the APs a user has connected to during their entire staying (registered MAC address).
Intergrations
Connecting the system with third party applications through our REST API. The perfect complement for other data sources.
Galgus Fingerprint: Solving the MAC Address Randomization Problem
Galgus Artificial Intelligence makes it possible for us to offer the most disruptive and precise location and presence analytics.
We overcome the great challenge of Wi-Fi analytics to achieve the highest accuracy on the market
One of the biggest challenges of using Wi-Fi to count and track mobile devices is being able to do so accurately with devices that are not connected to the network and that randomize their MAC addresses.
At Galgus we have developed our patented Fingerprint technology. A solution that creates a unique and steady fingerprint for each device, regardless of the MAC addresses it displays and even if several exactly identical devices enter the analysis zone.
- Galgus AI algorithms make it possible to achieve 95% accuracy in counting unconnected devices and 100% accuracy in counting connected devices.
- This means an order of magnitude between 8x and 12x above other Wi-Fi analytics solutions
- This is a solution that has been recognized worldwide by Gartner for its disruptive nature.
SUPPORTED BY
RELIABILITY OF
REDUCE TCO BY
Types of Data
Wi-Fi Presence & Location Analytics offers high-value data in multiple formats for a better interpretation of everything happening in the areas of interest. Here are the most relevant ones.
Heat maps
Galgus’ Wi-Fi technology allows for the generation of heat maps that visually show the points and areas with the highest concentration of people.
Both in real time and historically and with different time granularity (minutes, hours, days, etc.).
In doing so, it is easier to visually identify the most and least crowded areas within different time intervals.
With this information, managers can take appropriate measures to avoid this saturation or to offer services based on the data analyzed.
User segmentation
We can classify users based on several factors, such as the time they spend in a specific area, the frequency with which they visit the place and the routines they usually follow.
This classification makes it easier for us to make more appropriate and personalized decisions for each group of users, allowing us to adapt services, products or communications more efficiently.
By better understanding the characteristics and needs of each segment, we can optimize resources and improve the experience, ensuring that they feel valued and cared for according to their particularities.
Real-time and historical statistics and data
Get real-time data on users and their behavior.
Total and detailed counts of unique users with different zones and time windows.
Know the repeat visit rates and average dwell times.
Real-time and historical statistics and data
Get real-time data on users and their behavior.
Total and detailed counts of unique users with different zones and time windows.
Know the repeat visit rates and average dwell times.
Real-time and historical statistics and data
Get real-time data on users and their behavior.
Total and detailed counts of unique users with different zones and time windows.
Know the repeat visit rates and average dwell times.
Our product
Location Analytics at a glance
95% reliability spotting not connected devices
95% accuracy identifying not connected devices to the network and 100% connected devices, being the most reliable option on the market.
No user engagement needed
It does not require installing any app, accepting permissions, activating Bluetooth or GPS, or having the Wi-Fi button on.
Resource optimization
It facilitates management decision-making, which means better use of resources and greater profitability.
Direct application via Wi-Fi
It works with the same Wi-Fi infrastructure that provides Internet connectivity, reducing costs.
Main sectors
that use our technology
Despite Galgus’ Location & Presence Analytics being fully transversal, we can identify a number of verticals for which our technology is a key piece.
Events and Stadiums
Venues where large masses of people are concentrated, requiring detailed monitoring of them.
Smart Cities
We offer the most accurate solution on the market to understand the real behavior of residents and visitors.
Turism
Make sure your visitors have the best possible experience, wish to come back and recommend you to their friends.
Security
Improves emergency and security management, as well as the surveillance of sensitive areas, allowing authorities to get alerted.
Health
We optimize the management of healthcare resources, facilitating the work of professionals and the patient experience.
Want to know more? Download this dossier
If you are encouraged to take the definitive step towards an in-depth knowledge of everything that this technology offers, we have a document that will interest you.
Read our success stories
Las Rozas
Las Rozas: Monitoring of Restricted Areas
The project entrusted to us by the Las Rozas Local Police, and which we carried out together with our partner SmartIT, was to monitor the presence of people in a restricted area during nighttime and alert for their evacuation in real time.
Barrio de Santa Cruz
Wi-Fi Location & Presence Analytics for Smart Destinations
A tool for planning and managing efficiently the flow of people in the Santa Cruz neighbourhood, an area with a very high density of visitors.
In this way, an improved tourist experience could be offered.
Pilgrimage of El Rocío
Location & Presence Analytics for Large Flows of People
Galgus monitored the presence and behavior of the participants of one of the most crowded events at national level, such as the pilgrimage of El Rocío.
Success stories
Puerta del Mar Hospital
We deployed a high-performance Wi-Fi network in an environment as challenging as the Puerta del Mar Hospital in Cádiz. A large facility where professionals need the best connection to optimize patient care.
Get to know our
Hardware
Here is the equipment that will make it possible for you to enjoy our analytics and presence solution.
Indoor access points
For high-density environments such as hotels, offices, restaurants, schools and any indoor setting
Outdoor access points
For large outdoor spaces, regardless of weather factors and other environmental conditions
Switches
Wide range of Switches with a variety of 8 to 24 ports, providing both data and PoE power.
Routers
Routers (all-in-one) capable of acting as a 2×2, 4×4 access point, and as routers with 4G/5G cards.
FAQ
Connectivity, security, innovation
1 AP (per area of interest) is sufficient for most Presence Analytics analytics. For example, for real-time counting by zone and distance, capacity control, correlation between different zones, typical visitor journey). For almost all of them, accuracy is improved when you have more than 1 AP.
However, for Location Analytics analytics, it is recommended to have 3 or more APs per zone. For example, to determine real-time location, device density heatmap, etc.
No, it is completely passive. It does not affect the Wi-Fi network (either Galgus or any other nearby network).
Yes, we call this a “ghost” analytics network. A passive network that users cannot connect to (they don’t show SSIDs).
Galgus APs listen to what’s going on around them and build analytics with that data, both from devices not connected to anything
and from those connected to the other manufacturer’s network (which it will treat as non-connected devices, as they are not connected to Galgus’s network).
At first no, since we need to make low-level changes in the AP software to avoid being fooled by random MACs.
In these cases, it is recommended to set up a parallel network exclusively for analytics, or (this is ideal) replace your obsolete network with a Galgus one (WiFi + localization with the same APs).
However, if there is a particularly interesting opportunity, Galgus could value the effort of integrating with these external APs.
No. Any updated Galgus AP is able to detect any Wi-Fi device nearby (no matter how old the device is).
Most of the information is accessed either via our cloud platforms (Cloud Manager + Location & Presence Analytics) or via API.
Some data can also be accessed via the command line (CHT_CLI), although the latter is more intended for internal testing, troubleshooting and prototyping.
The most ubiquitous wireless technology in the world is WiFi.
WiFi infrastructure provides location analytics, measures the effectiveness of a network owner’s digital engagement strategy, and generates actionable business intelligence.
Mobile devices are increasingly using MAC address randomization to make them less traceable and to protect personal information, but this interferes with traditional WiFi device counting.
Galgus’ patented device fingerprinting algorithm overcomes the challenges of MAC randomisation to accurately count WiFi enabled devices without compromising PII.
MORE THAN
worldwide
MORE THAN
events daily
ACCURACY
real-world deployments
INTERNATIONAL PATENTS
Location Analytics IP
Location & Presence Analytics
Empower Your Business With State-of-the-art Location Analytics
Unleash all the value from WiFi networks
We believe that a WiFi network should not only provide quality, robust and secure Internet access, but also serve as an advanced analytics platform.
Detects & tracks devices even offline
Next-generation analytics and patented algorithms to accurately detect and track Wi-Fi enabled devices near the network even if not connected.
No special apps, permissions or Bluetooth required
Works for any WiFi capable device in the presence of a Galgus-powered network. Without any permissions or BLE. Just pass near our WiFi nodes, and with the necessary level of anonymity.
Bring Your Venue Alive
Benefit from Galgus analytics capablilities to measure high-traffic environments
such as hotels, resorts, convention centres, shops, shopping malls, supermarkets, among many other venues.
Optimize Foot
Traffic Attribution
Italian retail customer wants to analyze and optimize foot traffic attribution in their shopping malls and stores.
Count and Locate
Your Visitors
City of Seville deploys 30% of APs including location analytics capabilities to get an accurate stats of how many citizens visit each of their buildings.
LOCATION ANALYTICS
Get real-time and historical data on users, both their network metrics and their behavior as well as their location across your venues through our portal. With instant and quality data, you can evaluate your venues in real time or manage all aspects of your business, such as supply chain, staff planning, and marketing.
PEOPLE COUNTING
People counting has become essential for shopping malls, stores, stadiums, among other crowded establishments. Your visitors do not need to install applications or grant permission to collect information from their connected devices. We use the same WiFi infrastructure to collect data from both connected and not connected devices.
HEATMAPS
Galgus WiFi technology allows to generate heat maps that visually show the crowds of people in the areas of the establishment. Both in real-time and historical with different time granularity (minutes, hours, days, etc). This provides useful data and insights for creating sales and marketing strategies, and at the same time, to know the most effective areas to attract new customers.
In-depth
Real Time Analytics
Empower Your Network With State-of-the-art Analytics Technology Based On Artificial Intelligence.
Location
Analytics
People
Counting
Crowd
Control
User
Segmentation
Dwell
Time
Movement
Patterns
Visitor
Loyalty
Location
Benchmarking
Geofencing
Asset
Tracking
Learn more about
Location & Presence Analytics
Location analytics (estimating the position of nearby devices, heat maps, tracking, etc.) and presence (counting, segmentation, dwell times, capacity control, typical movements within the facility, recurrence estimation, etc.) using exclusively Wi-Fi.
Now what?
Ensure the accuracy and quality of your analytics
Get the most out of Galgus analytics. Feel free to share your case study with us. Talk to our experts!
